Advantage Litigation
Welcome to Advantage Litigation Services. We provide affordable access to commercial litigation.
Liverpool Football Club in Trademark Bid Failure
- Font size: Larger Smaller
- Hits: 1015
- Subscribe to this entry
- Bookmark
Reigning European Cup champions and current runaway Premier League leaders Liverpool FC have failed in their bid to register the word ‘Liverpool’ as part of their wider marketing activities.
The iconic club, founded in 1892 and with a fan base of millions throughout the world, had made it clear that they only wanted to register ‘Liverpool’ in the context of football-related activity. The Anfield-based club stated that its application was driven by a desire to protect fans from traders selling unauthorised products bearing the club’s name. However, a recent decision by the Intellectual Property Office (IPO) has refused their application. Even though other clubs such as Chelsea FC have registered place name trademarks for similar football-related commercial usage, the ICO said that in comparison to their Premier League rivals, the ‘geographical significance’ of Liverpool as a city was far more significant and therefore unsuitable for similar trademark protection.
Intellectual Property Legal Action
Following the ICO’s decision, the club released a statement stating that it will continue to ‘aggressively pursue’ large-scale operations seeking to exploit its intellectual property and urged the relevant authorities to take action where criminal activity has taken place. The clubs CEO Peter Moore commented:
It should be stressed that our application was put forward in good faith and with the sole aim of protecting and furthering the best interests of the club and its supporters. Nevertheless, we accept the decision and the spirit in which it has been made…I would also like to take the opportunity to reiterate our thanks to all those who engaged with us throughout this process, most notably independent traders and local football clubs.”
Need funding for a commercial claim?
If you are thinking about taking legal action against another individual or company but are confused about your funding options, Advantage Litigation Services can help. We can help you find the most cost effective solution for your circumstances. Click here to contact us today or call 0800 160 1298 to see how we can help you
Latest News
-
New Tests are Coming for Professional Negligence Claims
Following recent Supreme Court rulings in two professional negligence cases, the Court has outlined a “wholly new legal roadmap” for professional negligence claims made in England and Wales. As a result, the Professional Negligence Lawyers Association (PNLA) have said that existing claims will now need to be reviewed, stating that “for many there could be a substantial impact on the likely chances of success and the assessment of financial loss”.The cases in question are Khan v Meadows [2021] and Manchester Building Society v Grant Thornton UK LLP [2021]. The first case centred on whether a medical expert, who failed to diagnose that a mother carried the haemophilia gene, was liable for the costs associated with her son’s autism as well as his haemophilia, whilst the second case concerned whether accountants Grant Thornton were liable for the costs of a building society... Read More
-
Failed Business Claims Highlights Risks of Not Having Professional Representation
A recently failed business claim that was dismissed at court has once again highlighted the many pitfalls and legal complexities facing litigants in person (LIPs – that is, individuals taking legal action without professional representation from a solicitor or barrister). The claim in question - Daly & Anr v Ryan & Anr. 2021 - concerned an individual businessman who had a costly judgment entered against him simply because he had repeatedly failed to abide by the rules. Read More
-
Law Firms look to New Ways of Working as Numbers Shrink
Latest statistics from the Solicitors Regulation Authority (SRA), who are responsible for the regulation of solicitors and law firms in England and Wales, confirm what many in the profession have been predicting for a while; that law firms are accelerating the consolidation process as they begin to embrace new ways of working. Read More
