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Liverpool FC in New Kit Supplier Contract Victory

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Multiple European champions and current Premier League frontrunners Liverpool FC have emerged victorious in a recent contract dispute and are now free to use global sportswear giant Nike as their new supplier of official team kit.

Liverpool has been provided with team and club kit by manufacturer New Balance since 2012. The recent judgment ends a dispute that had culminated in a 3 day hearing as New Balance attempted to maintain their lucrative contract with the club. The Boston-based manufacturer were extremely keen to retain their relationship with a club which, as well as being one of soccer’s most recognised brands on a global scale, is also currently performing well on the pitch. When it became clear that the club were interested in a new kit contract with Nike, New Balance tried force the activation of a renewal clause in their contract which gave them the right to match any offer from a competitor. However, it was determined at the original High Court hearing in London that their offer did not in fact match Nike’s and was therefore unenforceable. A subsequent appeal by New Balance to block the Nike deal also failed.

Liverpool FC are now free to sign a new 5 year deal with Nike from the start of the 2020/21 season that is likely to see high-profile athletes in the US company’s stable, such as Roger Federer and Christiano Ronaldo, help market the club in overseas territories, which in turn would lead to a significant increase in commercial revenue.

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