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Money Saving Expert Martin Lewis set to sue Facebook in landmark defamation claim.

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Martin Lewis, the brains behind popular consumer advice website ‘Moneysavingexpert.com’ and presenter of ITV’s ‘The Martin Lewis Money Show’, has recently issued proceedings in the High Court against internet and social media giant Facebook.

The legal action, being bought in an individual capacity by Lewis, is to seek damages from Facebook for defamation as a result of their publication of fake Martin Lewis adverts. Lewis alleges that within the previous 12 months, Facebook has become a platform for the fake adverts, many of which are apparently for completely bogus or scam businesses and services. The adverts, seen by millions of Facebook users in the UK, typically feature images of the well-known presenter, often with links to dubious offers for ‘get rich quick’ binary trading schemes - based outside the EU so not regulated - related to products and services such as Bitcoin or Cloud trading.

Lewis, 46, has stated that the damages claim is not for any personal gain, with any monies awarded to him in compensation if the claim succeeds to be donated to charity. Lewis commented:

Enough is enough. I’ve been fighting for over a year to stop Facebook letting scammers use my name and face to rip off vulnerable people – yet it continues. I feel sick each time I hear of another victim being conned because of trust they wrongly thought they were placing in me. One lady had over £100,000 taken from her…I don’t do adverts. I’ve told Facebook that. Any ad with my picture or name in is without my permission. I’ve asked it not to publish them, or at least to check their legitimacy with me before publishing. This shouldn’t be difficult – after all, it’s a leader in face and text recognition. Yet it simply continues to repeatedly publish these adverts and then relies on me to report them, once the damage has been done”

Lewis continued:

Even when they are reported, many have been left up for days or weeks. And finally, when they are taken down the scammers just launch a new, nearly identical campaign very soon afterwards and the whole rigmarole starts again…I’m not the only public face this has happened to. It’s time Facebook was made to take responsibility. It claims to be a platform not a publisher – yet this isn’t just a post on a web forum, it is being paid to publish, promulgate and promote what are often fraudulent enterprises. My hope is this lawsuit will force it to change its system. Nothing else has worked. People need protection.

Lewis’s lawyer Mark Lewis (no relation) heading up his legal team at Seddons added:


Facebook is not above the law – it cannot hide outside the UK and think that it is untouchable. Exemplary damages are being sought. This means we will ask the court to ensure they are substantial enough that Facebook can’t simply see paying out damages as just the ‘cost of business’ and carry on regardless. It needs to be shown that the price of causing misery is very high.”

If you are considering legal action against a business or individual, Advantage Litigation Services have the skills and expertise to help you find a way of funding commercial litigation without risking your personal finances or those of your business.

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